Agenda Packet

Tourist Development Council Meeting · 2026-05-19 · agenda_packet

[3299 Tamiami Trail East, 3rd Floor, Naples, FL 34112; case 2026-1154 (for FY2027 TDT budgets), 2026-1157 (Agency Partner Report), 2026-1156 (Tourism Staff Reports), 2026-1110 (Next Meeting Date), 2026-1109 (March TDC Meeting Minutes), 2026-527 (Tourism Director Update & TDT Tax Report), 2026-560 (TDC Appointments)] The Collier County Tourist Development Council (TDC) met on March 17, 2026. The meeting included a report on Tourist Development Tax (TDT) revenue for January 2026, which totaled $4,887,253, with a year-to-date total of $10,913,535. Lodging performance showed a 1.8% decrease in occupancy year-over-year to 65%, but a 7.3% increase in visitors to 307,800. Average Daily Rate (ADR) increased by 2.8% to $499.32, and Revenue Per Available Room (RevPAR) grew by 1% to $324.56. Earned media generated 118 million impressions. The Council recommended approving the use of TDT promotion funds for the USA Lacrosse WCLA National Championships in May 2026, allocating up to $10,000. This event is projected to have an economic impact of at least $389,000 and is expected to generate up to 500 room nights. The Council also made recommendations for two appointments to the TDC for four-year terms expiring April 21, 2030.