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E. Director’s/Media Report

Tourist Development Council · 2026-05-13 · agenda_item

The Tourist Development Council is preparing to launch a new advertising microsite called “Discover Crystal River Cares.” This microsite will explain how to be a good visitor. The Council has also approved a new Tourism Academy for 2026 and updated the operating hours for the ‘Discover Crystal River Welcome Center’ to Monday-Saturday, starting in April. A new YouTube series, “Let’s Discover,” has also launched. These initiatives are currently in the planning and onboarding phases. The project involves developing digital content, marketing campaigns, and potentially new staff training programs. Local businesses in marketing, advertising, and digital content creation may find opportunities to support these ongoing tourism promotion efforts.

out of state visitors
59 %
increase in out of state visitors
14 %
daily visitor spend decrease
10.00 $
November revenue loss
25.60 %
December revenue loss
24.06 %
December PR impressions
3 million

Industries that could win this work

  • Marketing & Advertising
  • Design & Creative
  • Media & Publishing
  • Office & Business Support Services

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