2. Measure the extent of marketing and awareness campaigns. Placing billboards in high-traffic areas to raise

City Council Meeting · 2026-04-28 · agenda_item

The City of Clermont is reviewing a plan to measure the extent of marketing and awareness campaigns. This initiative involves placing billboards in high-traffic areas to raise awareness about a Law. The goal is to capture the attention of potential parents in crisis who may not be aware of available options. This item is currently under review. The project scope includes campaign planning, creative development for advertisements, media buying for billboard placement, and tracking the effectiveness of these efforts. Potential phases could involve initial campaign design, media placement, and ongoing monitoring. Local businesses involved in advertising, media placement, graphic design, and marketing analytics could find opportunities here. Engaging early, before final campaign strategies and media buys are set, could provide a competitive advantage.