2. Lamar Airport Advertising Company

Agenda Conference · 2026-07-13 · agenda_item

The City of Pensacola is considering a contract with Clear Channel Outdoor, Airports Division for the terminal advertising program at Pensacola International Airport. This program is currently under review by the city. The proposed contract has an initial term of seven years with an option for a three-year extension. The agreement includes a first-year Minimum Annual Guarantee of $200,000 or 40% of total revenues. Clear Channel Outdoor plans to make a significant capital investment to update the airport's advertising infrastructure. This project would involve modernizing advertising displays and related systems. Businesses that supply or install advertising displays, provide maintenance services, or offer related technology could find opportunities. Reaching out to the Airport Administration early, before the contract is finalized, may provide an advantage.

contract term

7 years

optional extension period

3 years

first-year Minimum Annual Guarantee

200000 $

percentage of total revenues

40 %

previous year's gross sales percentage

85 %

Budget

145000 $

Minimum Annual Guarantee Year 1

200000 $