E. Lori Long - Colburn

City Commission Meeting · 2026-05-11 · agenda_item

The City of St. Augustine is reviewing updated branding for three special events: Light-Up! Night, Concerts in the Plaza, and Fireworks Over the Matanzas. The Communications Department, working with the St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau, has developed new logos and branding elements. This item is currently under review by the City Commission, with a request for feedback before proceeding to trademarking and advertising. If approved, this will lead to the creation and promotion of new visual identities for these popular city events. The scope of work involves graphic design, brand development, and trademarking processes. Local businesses in graphic design, marketing, and legal services related to intellectual property could find opportunities. Early engagement before final approvals may offer advantages in securing future work related to event promotion and branding.