2) MEDIA RELATIONS

Tourist Development Council Meeting · 2026-06-16 · agenda_item

The Tourist Development Council is reviewing plans for various marketing and outreach initiatives to promote tourism in Collier County. These activities include submissions for awards, media tours, and pitches for different travel themes like multi-generational travel, wellness resorts, and beach hotels. The council is also supporting upcoming events such as the America 250 celebrations and the Everglades National Park Anniversary. This review process is early, indicating potential opportunities for businesses involved in marketing, public relations, and event support. The scope of work will likely involve content creation, media relations, social media management, and event coordination. Local contractors, suppliers, and service providers in fields such as marketing, advertising, event planning, and media production are encouraged to engage early to understand upcoming needs before formal bids and permits are established.

total visitors in April

7,946

visitors in April 2025

6,505

visitors in April 2026

7,946

impressions

45,002,777

value of earned media

94,354.45 $

social media impressions

15,245,100

social media engagements

207,199

new social media followers

10,278

fans at pickleball championships

55,000

players at pickleball championships

3,750

group specialty market and sports sales RFPs

41

potential room nights from RFPs

10,804

definite bookings room nights

1,140

media impressions

45,002,777

social media impressions year-to-date

15,245,100

social media engagements year-to-date

207,199

new social media followers year-to-date

10,278

group sales RFPs distributed

24

group sales client connections

78

group sales partner engagements

10

group sales definite booking room nights

520

group sales estimated economic impact

1,476,305 $

specialty markets RFPs distributed

11

specialty markets total room nights from RFPs

4,031

specialty markets estimated economic impact from RFPs

2,444,486.64 $

specialty markets definite booking room nights

620

specialty markets estimated economic impact from booking

284,358.00 $

group meetings RFPs distributed

6

group meetings potential room nights

6,773

group meetings estimated economic impact

4,452,000 $

TDT Arts Grant application training attendees

9

TDT Arts Grant draft applications reviewed

6

TDT Arts Grant reimbursement requests processed

2

partner events, speaking engagements, tours, and outreach meetings attended

17