4. Industry Data: pgs. 22-28

Tourist Development Council Meeting · 2026-06-16 · agenda_item

The Tourist Development Council in Collier County is reviewing industry data for April 2026, which includes tourism metrics, visitor origins, and lodging performance. This review is part of an ongoing process to understand and potentially influence future tourism development. The data shows increases in visitor numbers, spending, and occupancy rates, alongside shifts in visitor origins and a decrease in hotel room supply. This information is being presented and discussed, indicating a planning stage for potential future initiatives or strategies related to tourism infrastructure and services. Businesses involved in construction, hospitality, and related services should monitor these discussions. Early engagement with the council or relevant agencies could provide insights into upcoming projects or needs as plans develop. This could include opportunities for site preparation, construction, renovation, or supply chain services as the tourism sector evolves.

Visitors

248,100

Visitor Days

1,947,600

Direct Spending

341,170,000 $

Room Nights

266,200

Occupancy

68.9 %

Average Daily Rate

414.96 $

RevPAR

285.91 $

Hotel Average Daily Rate (ADR)

436.45 $

Hotel Occupancy

76.0 %

Hotel Room Supply

4.0 %

Domestic Visitation

12.8 %

Midwest Visitation

20.8 %

International Visitation

13.8 %

European Visitation

17.2 %

Licensed Transient Rental Units

14,361