7. TOURISM DIRECTOR REPORT

Tourist Development Council Meeting · 2026-06-16 · agenda_item

The Tourism Department is exploring a nonprofit model for its operations. A workshop is planned for June 30, 2026, from 1 pm to 4 pm, involving the Board of County Commissioners and the Steering Committee to discuss this potential change. This item is currently under review as part of the planning process for the department's future structure. The work involved would focus on the administrative and strategic planning aspects of establishing a nonprofit entity. This could include legal services for formation, financial planning, and consulting on operational models. Businesses specializing in nonprofit development, legal services, and financial advisory could find opportunities by engaging early in this planning phase.

TDT Tax Report

2026-1112

Tourist development tax revenue for March 2026

7,930,825 $

Year-to-date total

25,941,897 $

Lodging occupancy increase

3.1 %

Lodging occupancy

76.5 %

Increase in ADR

10.7 %

ADR

504.65 $

RevPAR growth

14.1 %

RevPAR

386.06 $

Earned media impressions

28.5 million

Earned media value

210,434 $

Social media impressions

15.2 million

Social media engagements

207,199

New social media followers

10,278