8. Key Takeaways

Tourist Development Council Meeting · 2026-06-16 · agenda_item

The Tourist Development Council is reviewing marketing content performance data. This review covers a period from September 13, 2024, to May 4, 2026, and includes metrics such as impressions, video views, engagements, website sessions, and email sign-ups. The council is analyzing the effectiveness of various content projects, including 15 content projects, 195 videos, 1,234 retouched photos, 95 articles, 610 social media posts, and 11 landing pages. The review also highlights over 75 partners who were featured. This ongoing review is in the planning and analysis phase, indicating an early stage in the public process. The work involves content creation, digital advertising, social media management, and performance analysis. Businesses specializing in marketing, content creation, digital advertising, and data analysis could find opportunities to support future initiatives. Engaging early allows for understanding the strategic direction and potential needs before specific projects are finalized.

content projects

15

videos produced

195

final retouched photos

1,234

articles published

95

organic social posts created

610

landing pages

11

crowdiff galleries and maps

17

emails sent

12

partners highlighted

75+

impressions

6,110,015

video views

2,156,249

engagements

382,678

website sessions

304,086

average social engagement rate

6 %

ibr

3.3 %

emails collected

337

average engagement rate

1.4 %

data range start

9/13/24

data range end

5/4/26