9. NEW BUSINESS

Tourist Development Council Meeting · 2026-06-16 · agenda_item

The Collier County Tourist Development Council is reviewing proposed budgets for the upcoming fiscal year, which runs from October 1, 2026, to September 30, 2027. A key item under consideration is an "expanded request" for advertising and marketing funds. The proposal aims to increase the advertising budget from a current baseline of $6 million to $9 million for FY2027. This increase is intended to maintain competitiveness with other destinations and avoid the need for supplemental funds later. The budget review process includes workshops and council meetings, with final decisions made by the County Commissioners. This planned budget increase would likely involve significant spending on advertising and marketing campaigns, potentially including digital content and social media efforts. Contractors, suppliers, and service providers in advertising, marketing, and related fields should monitor this process. Engaging early, before final budget approval and contract awards, could provide an advantage in securing future work.

FY2027 budget term

October 1, 2026 to September 30, 2027

Collier County budget workshop for the FY27 budget review and approval

June 18, 2026 at 9:00am

workshop meeting for the proposed non-profit

June 30, 2026

FY2027 Tourism budget increase threshold

3 %

advertising budget increase

6 million

new baseline advertising budget

9 million

expanded request for advertising & marketing

3,300,000

supplemental advertising funds

5 million

advertising total for FY 25 and FY 26

11 million

sports marketing position funding for FY 27

547,200

TDT Promotion fund

1101

Sports Complex fund

1104