3. Total Equivalent Media Value (Icarus Media Assessment and Mention) 2.225M

Tourist Development Council · 2026-06-16 · agenda_item

The Tourist Development Council in Escambia County is reviewing a funding request for a proposed program. This program is planned for Fiscal Year 2026 and has a total estimated media value of $2.225 million. The request includes projected expenses for professional services, travel, rentals, communication, postage, repair and maintenance, marketing and promotion, supplies, and event expenses. The total proposed expenses are $1,050,182, with a projected net income of $68. This item is currently under review, indicating an early stage in the public process. The scope of work would involve significant marketing and promotion efforts, event planning and execution, and associated operational expenses. Businesses that provide professional services, marketing, event management, travel services, equipment rentals, and maintenance could find opportunities. Engaging early, before final budget allocations and contracts are set, offers the best chance to compete for this work.

Total Equivalent Media Value

2.225 M

Contributions/Donations from Private Sources

380000

Programmatic Income

90250

County Funding/Direct Contribution

500000

Other Income (b)

30000

Total Income

1050250

Professional Services incl. Insurance

20000

Travel Expenses

122100

Rentals and Leases

70782

Communication

1000

Postage and Freight

2000

Repair and Maintenance

10000

Marketing and Promotion

300000

Supplies

12400

Event Expenses

543900

Total Expenses

1050182

Net Income - (Revenue minus Expense)

68