44. Recommendation: That the Board approve the use of Tourist Development Tax (TDT)

Tourist Development Council · 2026-06-16 · agenda_item

The Tourist Development Council is considering a recommendation to approve up to $25,000 in Tourist Development Tax funding for the American Idol/ABC Homecoming event. This event, sponsored by the City of Pensacola, is planned for the Blue Wahoos Stadium. The funding would reimburse the City for event-related expenses. The event is expected to bring tourism value through national exposure, including a 4-minute segment featuring the Pensacola area broadcast to an estimated 5.1 million people. Approximately 5,000 concert tickets have been claimed, with additional overflow tickets available for the stadium. This item is currently under review, with a recommendation for approval. The project involves event planning and execution, including potential needs for venue setup, crowd management, and related services. Local contractors, suppliers, and service providers could find opportunities by engaging early, before final plans and permits are settled, to compete for work related to this event.

funding

25000 $

segment length

4 minute

estimated broadcast audience

5.1 million

estimated tickets claimed

5000