ii. Rooms nights generated 9400

Tourist Development Council · 2026-06-16 · agenda_item

The Escambia County Tourist Development Council has approved an additional $250,000 for Visit Pensacola to continue the "#1 Beach in the US" marketing campaign. This funding is intended for direct media buys, digital displays, online videos, and targeted marketing in Atlanta and Dallas. The campaign has shown strong initial results, exceeding expectations in its first month. This project involves ongoing marketing and advertising efforts, with potential for future phases as the campaign progresses. Local contractors, suppliers, and service providers in advertising, media production, and marketing services may find opportunities. Reaching out to Visit Pensacola or the Tourist Development Council early could provide insight into upcoming needs before specific contracts are finalized.

room nights

9400

additional funding request

250000 $

hotel nights

7034

flights

251

return on ad spend

24.54 $

revenue

2027880 $

additional funding approved

250000 $

votes

7 -0