1. Tourism Presentation

Regular Board of County Commissioners Meeting · 2026-05-19 · agenda_item

This item is a presentation to the Highlands County Board of County Commissioners regarding tourism development trends and factors impacting tourist tax revenues. The presentation will cover declining international and Canadian interest, inflation and travel fatigue affecting domestic travel, and increased regional competition for "adventure and nature" travelers. The Tourism Office will provide an update on destination, budget, and facility development. This item is currently under review as part of a board meeting agenda. The scope of work implied by this presentation could involve future planning for tourism-related facilities, marketing efforts, and infrastructure improvements. This early stage presents an opportunity for contractors, suppliers, and service providers to engage with county officials and tourism stakeholders to understand potential future needs and position themselves for upcoming projects. Reaching out now, before specific plans or bids are established, allows businesses to influence and prepare for potential work in destination development and facility upgrades.