2. MLF_HostDeck_2026 - Sebring FL[12]

Regular Board of County Commissioners Meeting · 2026-06-02 · agenda_item

Highlands County is considering a partnership with Major League Fishing (MLF) to host a tournament from December 6-13, 2026. The county plans to offer advertising and promotional support, not to exceed $60,000, subject to official approvals and funding availability. This partnership aims to boost tourism and economic development by showcasing local resources through extensive livestream, television, and digital media coverage. MLF will be responsible for managing tournament operations, production, and promotion. This item is currently under review, with final commitment pending approvals from the Tourist Development Council and the Board of County Commissioners. The project would involve significant marketing and promotional activities, including broadcast production and digital outreach. Local businesses involved in advertising, media production, and tourism promotion may find opportunities to engage with this event. Reaching out to the county or MLF early could provide an advantage before final plans and budgets are set.

advertising and promotional partnership amount

60000 dollars

total hours of livestream coverage

42 hours

daily livestream coverage

7 hours

hours of television exposure

72 hours

MLF digital and social media audience

2.5 million