cc: Highlands County Tourist Development Council

Regular Board of County Commissioners Meeting · 2026-06-02 · agenda_item

Highlands County is considering hosting Major League Fishing (MLF) events. This would involve bringing competitive bass fishing tournaments to the area. The proposed events are part of the Fishing Clash Team Series, which features teams competing over several days. These events are planned to be broadcast on the Outdoor Channel and livestreamed, providing significant media exposure for the community. The county is currently reviewing this proposal, indicating an early stage in the planning process. If approved, the tournaments would likely require services for event staging, local promotion, and potentially managing visitor logistics. This could create opportunities for local contractors, suppliers, and service providers to support the event's operational needs. Engaging early could allow businesses to align their services with the event's requirements before final plans and permits are set.

hours of exposure

72 hours

hours of livestreaming

42 hours

weeks of programming

52 weeks

total hours

312 hours

hours of national television

72 hours

hours of live streaming

42 hours

hours of total streaming coverage

600 hours

growth of views

92 %

growth of minutes consumed

73 %

video views

2.3 M

mins viewed

53.6 M

social media impressions

18 M

avg mins per view

23.9

video views

748 K

min viewed

17.9 M

social media impressions

6 M

impressions

50 %

impressions

45 %

impressions

27 %

social followers

2,556,500

social media impressions

54 %

impressions

29.30 %

pageviews

44 M

sessions

13.6 M

users

2.8 M

male

73.7 %

female

26.3 %

mobile

68.7 %

desktop

28.8 %

tablet

2.5 %

age 55-64

21.7 %

age 35-44

21.4 %

age 45-54

24.7 %

age 25-34

15.1 %

age 65+

9.6 %

age 18-24

7.5 %

downloads

263,180

subscribed devices

104,493