2. Lake County Florida - 2026 - 2028 Sponsorship Agreement - PE

BCC - Regular Board Meeting - 2nd Tuesday · 2026-05-19 · agenda_item

The Lake County Office of Tourism is proposing a three-year marketing partnership with USA Track & Field (USATF) from 2026 to 2028. This agreement aims to increase Lake County's recognition as a destination for outdoor recreation and sports. The partnership involves USATF providing promotional opportunities such as national broadcast commercials, race sponsorships with Lake County branding, and trackside signage. It also includes joint social media content, press releases, and performance reports. The Tourist Development Council recommended approving funding of up to $150,000 per year, totaling $450,000 over three years, using Tourist Development Tax funds. This project is currently under review and has received a recommendation for approval. The work will involve marketing and promotional activities, including media production, event sponsorship, and digital content creation, likely phased over the three-year period. Local businesses in marketing, advertising, event services, and media production could find opportunities by engaging early before final plans are set.

Fiscal impact

150000 per year

Fiscal impact

450000 total

TDC Recommendation

7 to 0