MARGARITAVILLE AT SEA

Board of County Commissioners · 2026-07-21 · resolution

The Board of County Commissioners adopted Resolution R-630-26 approving a Preferential Berthing Rights Agreement between Miami-Dade County and Classica Cruise Operator Ltd. d/b/a Margaritaville at Sea (MVAS). The agreement grants MVAS preferential berthing rights at Cruise Terminal C at PortMiami for a five-year term commencing upon the first vessel call on January 9, 2027, through April 30, 2031, with two optional five-year renewal terms. The agreement is expected to generate approximately one million passenger movements and at least $23.15 million in guaranteed revenues over the five-year term, with an anticipated positive fiscal impact to the County of $23,148,594.00. The agreement includes a Minimum Annual Guarantee derived from MVAS's commitment to 100% vessel occupancy for approximately 170 confirmed vessel calls, a unitary fee per passenger aligned with PortMiami tariff equivalency subject to 3% annual escalation, and incentives related to parking, marketing, non-peak day calls, and evening calls. The County retains reassignment rights for Force Majeure events, construction activities related to the North Bulkhead Rehabilitation Project and Berth 10 Project, and governmental directives. The agreement was forwarded to the Board of County Commissioners with a favorable recommendation by the Aviation and Seaport Committee on June 8, 2026, and adopted by the Board on July 21, 2026. During committee discussion, Commissioner Milan Orbis expressed appreciation for the revenue and noted she was glad the County was bringing another cruise line into the port, but wished to proceed with caution given issues facing the port. Mr. Wong, Deputy Port Director, explained that barriers to entry in the cruise industry were significant, noted the last major cruise line to begin operating at the seaport was Virgin Voyages, described the agreement as notable in structure, and confirmed that entering into the agreement was advisable and that he had no hesitation regarding the grant of berthing rights to a new cruise line. Commissioner Gilbert III restated the question following a point of order. The agreement was described as the first preferential berthing agreement with a new cruise line partner since the Port's 2019 agreement with Virgin Voyages. MVAS is operated by Classica Cruise Operator Ltd. in partnership with the Margaritaville hospitality brand founded by Jimmy Buffett, backed by private equity firm Sycamore Partners, and will expand from a single vessel to a three-ship fleet by 2027, including the Margaritaville at Sea Paradise, Islander, and the newly acquired and refurbished Beachcomber, which will homeport in Miami beginning in January 2027. In August 2025, the Port and MVAS executed a Confirmation of Berthing Request, confirming an initial deployment of approximately 170 calls. PortMiami is located within District 5, represented by Commissioner Vicki L. Lopez, and the impact of this item is countywide. The Seaport Department staff members responsible for monitoring the Agreement are Frederick P. Wong, Jr., Deputy Port Director, Operations, and George Andrews, Assistant Director, Strategy and Economic Development.