1. DMO26-0096 - ATT1 - Paradise_FSC, Pasco TDC Update_04.14.26

Tourist Development Council · 2026-04-14 · agenda_item

The Pasco Tourist Development Council is reviewing updates on marketing and communications activities. This includes paid media results from campaigns like 'Always On' across platforms such as Expedia, Meta, Pinterest, and Google, which generated significant impressions, clicks, and bookings. Earned media coverage was also noted, with press hits in various online and print publications. The council is also discussing social media strategy, including collaboration, content planning, and influencer consultation. Upcoming milestones involve continuing campaign optimization, developing creative for new campaigns, and refreshing existing assets. While this item is for informational purposes and does not detail specific construction projects, it highlights ongoing marketing and promotional efforts that may involve various service providers. Businesses specializing in marketing, advertising, social media management, public relations, and content creation could find opportunities to support these initiatives as they evolve.

Total Impressions

790,636

Total Clicks

2,517

CTR

0.32 %

Video Views

61,199

VCR

74 %

hotel room nights

591

VRBO

246

gross bookings

145,200 $

Brands Bundle US

85 k

VRBO

60 k

booked 0-6 days out

71.9 %

booked 7-13 days out

26.6 %

Return On Ad Spend

25.4:1

Impressions

2,229,982

Post Engagement

14,264

Clicks

22,936

Blended CTR

1.03 %

Traffic CTR

5.65 %

Impressions

574,105

Clicks

14,305

Traffic CTR

1.92 %

Pin clicks

483

Clicks

285

Impressions

177,015

Clicks

1,068

CTR

0.60 %

Impressions

186,994

Clicks

17,144

CTR

9.17 %

CPC

0.08 $

Press Hits

11

Unique Visitors per Month

27,332,261

Ad Value

252,821.72 $