1. DMO26-0101 - ATT1 - DMAP Slides

Tourist Development Council · 2026-04-14 · agenda_item

The Florida's Sports Coast Destination Marketing Organization (DMO) has submitted its application for Destination Marketing Accreditation Program (DMAP) accreditation. This program evaluates destination organizations against industry standards for governance, finance, operations, marketing, and development. The application is now in the official review phase, with independent evaluators assessing the submitted documentation. This process involves awaiting reviewer feedback and responding to any follow-up requests. If approved, the DMO will receive formal recognition at the Destinations International Annual Convention in July 2026. This early stage in the review process presents an opportunity for businesses involved in professional services, marketing, and administrative support to engage with the DMO as they prepare for potential future needs related to maintaining accreditation or expanding their operations. Early engagement can provide valuable insights into upcoming requirements and potential projects.

DMAP sections

15

DMAP standards

100

VISIT FLORIDA funding

80 million