4. DMO26-0100 - ATT4 - STR- 2026 VS 2025

Tourist Development Council · 2026-04-14 · agenda_item

This item concerns the Florida's Sports Coast Destination Marketing Accreditation Program (DMAP) application, which was submitted on March 31, 2026. The application is currently under review by Destinations International, the organization that evaluates and awards DMAP accreditation. This program sets global industry standards for destination marketing and management organizations. The review process involves independent evaluators assessing submitted policies, procedures, documentation, and justification statements against over 100 required standards. If approved, Florida's Sports Coast will receive DMAP accreditation, a designation recognizing excellence in governance, finance, operations, marketing, community engagement, and destination development. This process is informational and does not directly involve construction or physical development, but it signifies a commitment to professional standards that may influence future tourism-related projects and services. Businesses involved in professional services, particularly those related to marketing, communications, and business operations, may find opportunities to support such initiatives.