4. Bookings were strongest within immediate (0–6 day) and planned (31–60 day) travel windows.

Tourist Development Council · 2026-06-04 · agenda_item

The Tourist Development Council is reviewing marketing performance and planning future campaigns. This includes ongoing summer campaigns through August 2026 and a tentative launch for the FY27 Always On Paid Campaign in November 2026. The council is focused on maintaining competitiveness and driving visitation growth through evolving creative, targeting, and campaign strategies. This review and planning process will set the direction for future marketing efforts. Businesses involved in marketing, advertising, and creative services may find opportunities as these campaigns develop. Early engagement with the council or its marketing partners could provide insight into upcoming needs.

Revenue Generated

4.47 M

ROAS

35 1

Click-Through Rate

0.29 %

Video Views

2,077,329

Video Completion Rate

62 %

Industry Benchmark CTR

0.08 %

Industry Benchmark VCR

70 %

Out-of-State Visitors

90 %

In-State Visitors

10 %

Spend from Visitors

15 %

Spend from Residents

45 %

Spend from Local Visitors

40 %

Accommodation Spend from Visitors

81 %

Accommodation Spend from Residents

4 %

Accommodation Spend from Local Visitors

14 %

Restaurant Spend from Visitors

15 %

Restaurant Spend from Residents

60 %

Restaurant Spend from Local Visitors

25 %

Retail Spend from Visitors

17 %

Published Articles

335

Estimated Ad Value

85.23 M

Estimated Impressions

9.21 B