Special Tourist Development Council Meeting

Escambia County

Latest meetings

Conde Nast Initial Report

Visit Pensacola launched a campaign in March 2026 to capitalize on its Condé Nast Traveler Reader's Choice recognition as the #1 U.S. Beach. The campaign ran across paid social, digital display, online video, and connected TV. The primary objective was brand-building, measured by awareness and engagement indicators. Results are tracking ahead of expectations one month into the three-month effort. Paid social over-delivered on impressions with a CTR more than double the target at half the projected CPM. Display and online video impressions are on pace to surpass the campaign target well before May. Video completion rates beat the goal by nearly 20 points. The campaign generated 7,034 hotel nights, 251 flights, and $2,027,880 in revenue, with a Return on Ad Spend of $24.54.

Board:: Special Tourist Development Council Meeting
Date:: 2026-04-28
Type:: Other
Applicant:: Visit Pensacola

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TDC Special Agenda 4.28.2026

The Escambia County Tourist Development Council met on April 28, 2026. A key agenda item was a funding request from Visit Pensacola for an additional $250,000 to continue the "#1 Beach in the US" campaign, presented by Darien Schaefer. The meeting also included a public forum.

Board:: Special Tourist Development Council Meeting
Date:: 2026-04-28
Type:: Agenda
Address:: 221 Palafox Place, Pensacola, Florida 32502
Applicant:: Visit Pensacola

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VP Proposal 2

This document is a proposal for a marketing campaign for Pensacola, Florida, focusing on leveraging the Condé Nast Traveler Readers' Choice Award for #1 U.S. Beach. The campaign aims to capitalize on this recognition to strengthen awareness and inspire travel, targeting aspirational audiences. The proposed efforts include direct media buys from Condé Nast, social amplification, social lead generation, print advertising, and digital display, native, and online video advertising. The plan also includes focused efforts in Atlanta and Dallas, identified as key origin markets. The total proposed budget is $499,683. The document details specific media placements, impressions, and costs associated with each component. It also provides demographic information about Condé Nast Traveler readers and compares it to visitor data for Pensacola.

Board:: Special Tourist Development Council Meeting
Date:: 2026-04-28
Type:: Agenda_packet

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