Conde Nast Initial Report

Special Tourist Development Council Meeting · 2026-04-28 · other

Visit Pensacola launched a campaign in March 2026 to capitalize on its Condé Nast Traveler Reader's Choice recognition as the #1 U.S. Beach. The campaign ran across paid social, digital display, online video, and connected TV. The primary objective was brand-building, measured by awareness and engagement indicators. Results are tracking ahead of expectations one month into the three-month effort. Paid social over-delivered on impressions with a CTR more than double the target at half the projected CPM. Display and online video impressions are on pace to surpass the campaign target well before May. Video completion rates beat the goal by nearly 20 points. The campaign generated 7,034 hotel nights, 251 flights, and $2,027,880 in revenue, with a Return on Ad Spend of $24.54.