9. Marketing Plan

Special Meeting TDC Review Museum Project · 2026-05-12 · agenda_item

A marketing plan is under review for the Jackson County Museum and Dozier Memorial Park. This plan outlines a four-phase strategy to build public awareness, support, and tourism as the project develops. Phase 1 involves creating a website, social media presence, and visual identity. Phase 2 focuses on community engagement, collecting artifacts, and developing content. Phase 3 includes pre-opening promotions targeting local audiences and tourists, with sitewide marketing infrastructure like wayfinding and gateway signage. Phase 4 covers ongoing communications and growth after opening. This phased approach to marketing will involve work in digital media, content creation, graphic design, and public relations. Local contractors, suppliers, and service providers can benefit by engaging early to understand the project's needs as plans develop, potentially securing work in areas like website development, signage fabrication, and promotional material creation before formal bidding processes begin.