MOTION TO DIRECT County Administrator to implement changes to Visit Lauderdale’s logo and branding to include a specific reference to Broward County, while retaining the Visit Lauderdale brand, and to take all actions necessary to implement this motion. (Commissioner Davis)

County Commission · 2026-08-20 · agenda_item

This item concerns a proposed change to the Visit Lauderdale logo and branding. The motion directs the County Administrator to make these changes. The goal is to include a specific reference to Broward County while keeping the Visit Lauderdale brand. This is a planned action, currently pending. The work would involve updating marketing materials, digital assets, and potentially physical signage. This could create opportunities for graphic designers, marketing consultants, and printing services. Early engagement could be beneficial as the specific details of the branding changes are being developed.