Tourist Development Council

Tourist Development Council · 2026-05-13 · agenda_packet

This document is an agenda for the Citrus County Tourist Development Council meeting on May 13, 2026. It includes approval of previous minutes, presentations on the FY 2026/2027 proposed budget, new travel initiatives, destination updates, and financial reports. The budget overview details significant expenditures for various services including public relations, advertising, software, travel, and training. New travel initiatives include attending the STS Board Meeting and a Destinations International CDME Course. Financial reports show Tourism Development Tax revenue for December FY2024/2025 and January FY2025, with year-to-date collections showing a decrease compared to the previous fiscal year. Hotel occupancy and revenue data from STR, Inc. for February and March 2026 are presented, indicating a decline in occupancy, ADR, and RevPAR for Citrus County compared to the previous year, while Florida as a whole shows growth. Social media engagement metrics are also provided. The document also mentions upcoming meetings and public accommodation information.