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2,479 records

2. Monthly Executive Summary: pgs. 8-14

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

2. Partners Highlighted

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

3. Key Performance Indicators

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

3. Monthly Destination Comparisons: pgs. 15-21

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

4. AGENDA and MINUTES

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

4. Agenda and Minutes

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

4. Agenda and Minutes

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

4. Industry Data: pgs. 22-28

The Tourist Development Council in Collier County is reviewing industry data for April 2026, which includes tourism metrics, visitor origins, and lodging performance. This review is part of an ongoing process to understand and potentially influence future tourism development. The data shows increases in visitor numbers, spending, and occupancy rates, alongside shifts in visitor origins and a decrease in hotel room supply. This information is being presented and discussed, indicating a planning stage for potential future initiatives or strategies related to tourism infrastructure and services. Businesses involved in construction, hospitality, and related services should monitor these discussions. Early engagement with the council or relevant agencies could provide insights into upcoming projects or needs as plans develop. This could include opportunities for site preparation, construction, renovation, or supply chain services as the tourism sector evolves.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

4. Long-Form Video Strategy

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

5. Content-Driven Website Articles

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

6. Pillar Performance

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

7. Additional Value Beyond the Metrics

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

7. TOURISM DIRECTOR REPORT

The Tourism Department is exploring a nonprofit model for its operations. A workshop is planned for June 30, 2026, from 1 pm to 4 pm, involving the Board of County Commissioners and the Steering Committee to discuss this potential change. This item is currently under review as part of the planning process for the department's future structure. The work involved would focus on the administrative and strategic planning aspects of establishing a nonprofit entity. This could include legal services for formation, financial planning, and consulting on operational models. Businesses specializing in nonprofit development, legal services, and financial advisory could find opportunities by engaging early in this planning phase.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

7. Tourism Director Report

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

7. Tourism Director Report

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

8. CONSENT AGENDA

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

8. Consent Agenda

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

8. Consent Agenda

Tourist Development Council Meeting listed this item on its agenda for 2026-06-16 in Collier County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

8. Key Takeaways

The Tourist Development Council is reviewing marketing content performance data. This review covers a period from September 13, 2024, to May 4, 2026, and includes metrics such as impressions, video views, engagements, website sessions, and email sign-ups. The council is analyzing the effectiveness of various content projects, including 15 content projects, 195 videos, 1,234 retouched photos, 95 articles, 610 social media posts, and 11 landing pages. The review also highlights over 75 partners who were featured. This ongoing review is in the planning and analysis phase, indicating an early stage in the public process. The work involves content creation, digital advertising, social media management, and performance analysis. Businesses specializing in marketing, content creation, digital advertising, and data analysis could find opportunities to support future initiatives. Engaging early allows for understanding the strategic direction and potential needs before specific projects are finalized.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item
Applicant:
Naples, Marco Island, Everglades CVB

9. NEW BUSINESS

The Collier County Tourist Development Council is reviewing proposed budgets for the upcoming fiscal year, which runs from October 1, 2026, to September 30, 2027. A key item under consideration is an "expanded request" for advertising and marketing funds. The proposal aims to increase the advertising budget from a current baseline of $6 million to $9 million for FY2027. This increase is intended to maintain competitiveness with other destinations and avoid the need for supplemental funds later. The budget review process includes workshops and council meetings, with final decisions made by the County Commissioners. This planned budget increase would likely involve significant spending on advertising and marketing campaigns, potentially including digital content and social media efforts. Contractors, suppliers, and service providers in advertising, marketing, and related fields should monitor this process. Engaging early, before final budget approval and contract awards, could provide an advantage in securing future work.

Board:
Tourist Development Council Meeting
Date:
2026-06-16
Type:
Agenda_item

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