12. AGENCY PARTNER REPORTS

Tourist Development Council Meeting · 2026-05-19 · agenda_item

This item concerns visitor metrics and advertising updates for Collier County. The data presented covers January 2026, showing increases in visitation, visitor days, and direct spending. It also details trends in hotel occupancy, average daily rates, and revenue per available room, with specific data on domestic and international travel origins. Paradise Advertising is updating campaigns focused on high-demand periods, extending seasons, and targeting specific markets like Florida residents and international visitors from the UK and Germany. They are also producing content series focused on senses, wellness, golf, dining, arts, culture, and weddings. This information is part of an ongoing agency partner report and is currently under review by the Tourist Development Council. The project involves ongoing marketing and content creation efforts. Local businesses in advertising, content creation, digital marketing, and related fields may find opportunities to support these initiatives. Engaging early allows for understanding campaign needs and potential involvement as plans develop.

visitor days

2.2 million

direct spend

356–357 million

room nights

2 percent

ADR

500 nearly $

RevPAR

324–325 $

Canadian travel

-15.5 percent

Central/South America travel

3–4 percent

other international travel

5 percent

Hotel leisure demand

6.6 percent

Hotel leisure ADR

381.38 $

Hotel leisure ADR increase

5.2 percent

Hotel leisure occupancy

68.9 percent

Hotel leisure occupancy change

1.6 percent

Hotel leisure supply

1.5 percent

full return to 2019 levels forecast

2030 by ~

Canadian visitation 2025

-23 percent

Mexico visitation

8 percent

U.S. share of global long-haul travel 1995

18 percent

U.S. share of global long-haul travel projected

7 percent

YTD digital attribution hotel and vacation home rental revenue

14 million

YTD digital attribution ROI on ad spend

23:1