1. 2026 OJ Month Proclamation Ray Royce

Board of County Commissioners Regular Board Meeting · 2026-04-21 · agenda_item

Highlands County is seeking to update its Tourist Development Council's Strategic Plan. This plan, last completed in 2019, needs refreshing due to significant changes in the tourism industry, including shifts in travel behavior and a move toward destination management. The county aims to align its priorities, programs, and investments with current tourism trends and community goals. To support this effort, Highlands County staff are recommended to apply for a Community Planning Technical Assistance (CPTA) Grant through Florida Commerce. If awarded, this grant could provide up to $50,000 in reimbursement funding for the strategic planning study. This item is currently under review as staff seek approval to apply for the grant. The work would involve research, analysis, and planning to develop the updated strategic plan. Local businesses specializing in professional services, particularly those focused on planning, consulting, and market analysis within the tourism sector, may find opportunities to engage as the strategic plan development progresses.

grant funding

50000 $