2. To authorize the Chairman to execute the Marketing Agreement.

BCC - Regular Board Meeting - 2nd Tuesday · 2026-05-19 · agenda_item

The Lake County Office of Tourism is planning a three-year marketing partnership with USA Track & Field (USATF) from 2026 to 2028. This partnership aims to increase Lake County's profile as a destination for outdoor recreation and sports. The agreement includes national television commercials, race sponsorships with Lake County branding, trackside signage, joint social media content, and press releases. The Tourist Development Council has recommended approval of the funding for this marketing agreement. This initiative is currently under review and will involve promotional activities and content creation over the next three years. Local businesses in marketing, advertising, media production, and event support could find opportunities related to this planned promotion.

fiscal impact

450,000 $

fiscal impact per year

150,000 $

partnership duration

3 year

TDC vote count

7 0