1. DMO26-0097 - ATT1 - Monthly Marketing Report Deck_APR 2026

Tourist Development Council · 2026-04-14 · agenda_item

The Tourist Development Council is reviewing marketing initiatives for Pasco County. One planned initiative is a World Cup activation campaign throughout May and June, in partnership with Paradise Advertising. This campaign aims to increase tourism by using digital storytelling, social media content, and paid advertising. It will also involve earned media and potentially a soccer influencer. The goal is to highlight the region's soccer culture and attract international sports-minded travelers. This is an early stage of planning, with the campaign set to launch soon. The marketing efforts will likely involve content creation, digital advertising placement, and public relations outreach. Businesses involved in marketing, advertising, public relations, and social media management could find opportunities. Engaging early before final plans are set may provide a competitive advantage.