1. DMO26-0112 - ATT1 - Monthly Marketing Report Deck_MAY 2026 - 2

Tourist Development Council · 2026-05-20 · agenda_item

The Tourist Development Council is reviewing marketing initiatives for Florida's Sports Coast. These include a Hotel Beds Campaign running from May to August 2026, targeting travel agents and hotel clients in the USA, Germany, Colombia, Canada, UK, Brazil, and Mexico. Marketing placements will involve digital banners, a custom micro-site, downloadable resources, newsletters, and social media. The council is also planning a Scalloping Season FAM tour after July 10th, 2026, to highlight coastal adventures. Additionally, a Team FAM tour to Downtown Dade City has already occurred to showcase the community and future collaboration opportunities. This item is currently under review as a marketing report and presentation. The work involves digital marketing, content creation, event planning, and public relations. Businesses involved in digital advertising, social media management, event coordination, and tourism promotion could find opportunities. Early engagement is advised as these initiatives are in the planning and review stages.