Special Tourist Development Council Meeting: April 2026
Escambia County
1. Capitalize on this new national recognition with both current and
Special Tourist Development Council Meeting listed this item on its agenda for 2026-04-28 in Escambia County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.
- Board:
- Special Tourist Development Council Meeting
- Date:
- 2026-04-28
- Type:
- Agenda_item
2. Expand and strengthen our connection with aspirational audiences by
The Escambia County Special Tourist Development Council is reviewing a plan to expand and strengthen connections with potential visitors by highlighting Pensacola as a Condé Nast award winner. This initiative focuses on brand building through an upper-funnel awareness campaign targeting high-value travelers. The plan includes direct media buys for email, social media amplification and lead generation, and print advertising, with a total proposed budget of $499,683. Digital support across standard markets, including display, native, online video, and connected TV ads, is also proposed, with focused efforts in Atlanta and Dallas. This item is currently under review by the council. The project would involve campaign development, media placement, digital asset creation, and performance tracking. Businesses involved could include marketing and advertising agencies, digital media buyers, content creators, and analytics firms. Early engagement could provide an advantage as plans are finalized.
- Board:
- Special Tourist Development Council Meeting
- Date:
- 2026-04-28
- Type:
- Agenda_item
- Address:
- Pensacola
2. Was the meeting publicly noticed – Misty Pardue
Special Tourist Development Council Meeting listed this item on its agenda for 2026-04-28 in Escambia County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.
- Board:
- Special Tourist Development Council Meeting
- Date:
- 2026-04-28
- Type:
- Agenda_item
5. Visit Pensacola – Conde Nast Update and Funding Request for an Additional
This item concerns a funding request for Visit Pensacola to continue its marketing campaign. The campaign, which promotes the area as the "#1 Beach in the US," is seeking an additional $250,000. The request is currently under review by the Special Tourist Development Council Meeting in Escambia County. If approved, this funding would support ongoing marketing efforts, likely involving advertising, digital content creation, and public relations. Businesses involved in marketing, advertising, media production, and related services could find opportunities. Early engagement before final budget allocations and campaign planning may offer advantages.
- Board:
- Special Tourist Development Council Meeting
- Date:
- 2026-04-28
- Type:
- Agenda_item
- Applicant:
- Visit Pensacola
7. Closing Remarks – TDC Members
Special Tourist Development Council Meeting listed this item on its agenda for 2026-04-28 in Escambia County. The posted record gives the item title and nothing else, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official agenda link above and watch for the fuller write-up the body posts as the meeting gets closer.
- Board:
- Special Tourist Development Council Meeting
- Date:
- 2026-04-28
- Type:
- Agenda_item
Conde Nast Initial Report
Special Tourist Development Council Meeting in Escambia County posted this record to its public file. The posted document carries a title and no readable project detail, so there is no site, no size and no applicant on file for it yet. Local businesses that want to follow it can open the official document link above and watch for the fuller record the body posts later.
- Board:
- Special Tourist Development Council Meeting
- Date:
- 2026-04-28
- Type:
- Other
TDC Special Agenda 4.28.2026
The Escambia County Tourist Development Council met on April 28, 2026. A key agenda item was a funding request from Visit Pensacola for an additional $250,000 to continue the "#1 Beach in the US" campaign, presented by Darien Schaefer. The meeting also included a public forum.
- Board:
- Special Tourist Development Council Meeting
- Date:
- 2026-04-28
- Type:
- Agenda
- Address:
- 221 Palafox Place, Pensacola, Florida 32502
- Applicant:
- Visit Pensacola
VP Proposal 2
This document is a proposal for a marketing campaign for Pensacola, Florida, focusing on leveraging the Condé Nast Traveler Readers' Choice Award for #1 U.S. Beach. The campaign aims to capitalize on this recognition to strengthen awareness and inspire travel, targeting aspirational audiences. The proposed efforts include direct media buys from Condé Nast, social amplification, social lead generation, print advertising, and digital display, native, and online video advertising. The plan also includes focused efforts in Atlanta and Dallas, identified as key origin markets. The total proposed budget is $499,683. The document details specific media placements, impressions, and costs associated with each component. It also provides demographic information about Condé Nast Traveler readers and compares it to visitor data for Pensacola.
- Board:
- Special Tourist Development Council Meeting
- Date:
- 2026-04-28
- Type:
- Agenda_packet
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