VP Proposal 2

Special Tourist Development Council Meeting · 2026-04-28 · agenda_packet

This document is a proposal for a marketing campaign for Pensacola, Florida, focusing on leveraging the Condé Nast Traveler Readers' Choice Award for #1 U.S. Beach. The campaign aims to capitalize on this recognition to strengthen awareness and inspire travel, targeting aspirational audiences. The proposed efforts include direct media buys from Condé Nast, social amplification, social lead generation, print advertising, and digital display, native, and online video advertising. The plan also includes focused efforts in Atlanta and Dallas, identified as key origin markets. The total proposed budget is $499,683. The document details specific media placements, impressions, and costs associated with each component. It also provides demographic information about Condé Nast Traveler readers and compares it to visitor data for Pensacola.